The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. Essentially the headline is linked to the information Once the information changes, the headline is abandoned in favor of a new one. The tagline is sometimes confused with a headline because information is only presented with the one or the other. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. In the Netherlands and Italy, they are pay offs or pay-off. they are called end lines, endlines, or straplines.
Tagline, tag line, and tag are American terms.
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